Encore GX Launch

CRM & Owner Content

THE BRIEF: Create promotional emails for Encore GX that engage millennials & stand out from other promo emails in their inbox.

Produce owner "how-to" videos that explain video features, in a short format that keep's the user's attention.

We incorporated GIFs & layered imagery to attract users to learn more.

Agency: Leo Burnett – Detroit
Copywriters: Toribio Nunez & Rich Toltzman

Creative Directors:

Christopher Handyside, Sarah Ingram, Gabriel Guido